To add or edit a Closed Lead Reason:
1. From the menu, click Settings --> Sales & Marketing Settings.
2. Go to the section Lead Management and click "Closed Lead Reasons."
3. Click on “Add Reason.”
4. Choose the sales funnel event and add a reason. You can have the same reason across multiple events. IE, “Pricing” could be the reason for both “Closed Lost” and “Closed Nurture.”
5. Click on the pencil icon to edit an existing Closed Lead Reason.
5. Click on the trash can icon to delete an existing reason.