From the drop down menus at the top of PestPac, select “Sales & Marketing” > “Management Dashboard”
Commercial vs. Residential - A pie chart that shows the percentage of residential leads compared to commercial leads
New vs. Repeat Customers - A pie chart that shows the percentage of new leads compared to repeat customers
Total Leads - Tells you the total number of leads received over time
Total Sales - Tells you the total number of sales completed over time
Average Cost Per Lead - Tells you the average price you paid per lead generated by a marketing campaign
Average Cost Per Sale - Tells you the average amount of money you paid to earn a sale over time
Average ROI - Gives you the average amount (in a percent) of how much you are spending on marketing costs vs how much you are earning back from sales
Top/Bottom Campaigns by ROI - Lists your top three performing campaigns and your bottom three performing campaigns
Total Sales Count - A graph showing the total amount of closed sales.
Total Sales Value - Tells you the total value of your closed sales.
Close Rate - A graph showing the percentage of leads closed/won.
Average Time to Close - Tells you the average time frame for a lead to move through the sales funnel.
Average Sale Value - Shows you the average total value of a sale to a lead.
Top/Bottom Sales Regions by Sales Value - Lists your top and bottom sales regions by revenue generated from new leads.
Top/Bottom Salespersons by Sales Value - Lists your top and bottom salespersons by revenue generated from new leads.