First, users design a series email templates. Next, users choose the order of emails to be sent, and the time between them being sent.
Example email campaigns that can be sent with this tool include:
- Upsell/Cross-sell opportunities
- Customer winback offers
- Lead nurture
The sending of emails to a list is known as a campaign. Each email campaign can be reported on individually to determine its performance.
Each drip marketing campaign automatically creates a corresponding campaign in the Lead Management Platform. From here, you are able to track clicks to links in your emails, and track actions recipients take in order to gauge the return on investment for your drip campaigns.