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What is Email Marketing in PestPac?

Last Updated: Jul 10, 2017 01:51PM EDT
Email Marketing is a section of the Marketing Automation Module that allows PestPac users the ability to design an email template that is sent to customers saved to a list. 

The email can be custom 
designed and can be scheduled to be sent immediately, or at a specific day and time. 

Example email campaigns that can be sent with this tool include: 
  • Newsletters
  • Promotions
  • Upsell/Cross-sell opportunities
  • Operations updates
  • Customer appreciation/loyalty offers

The sending of emails to a list is known as a campaign. Each email campaign can be reported on individually to determine it’s performance. 

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