Results for an email marketing campaign will be tracked and reported on in real time as recipients engage with the email message. PestPac displays the results of email campaigns in both a summary and detailed view.
View Your Campaign Performance Summary
Click Menu --> Sales & Marketing --> Email Campaigns
The summary view displays all of your recently sent campaigns. A search bar allows you to type for keywords and show matching results.
A series of checkbox filters allows you to narrow down results by campaign type or status.
Column headers can be sorted to show campaigns in alphabetical or chronological order.
The Opens and Clicks columns display the percentage of each respective stat for each campaign.
Hovering over a draft campaign will provide options to delete or edit the campaign.
Hovering over an active drip campaign will provide options to delete, edit, preview the campaign, or view detailed campaign results.
Hovering over a completed campaign will provide options to archive, preview, or view detailed campaign results.
View Your Campaign Performance Details
The Campaign Result Details screen consists of several charts that update in real-time.
The Performance Chart shows a the count of Opens and Clicks .
The Open-Click report shows the percentage of open rate and click rate, as well as the total number of opens and clicks.
The Report By Address table shows the number of sent emails, total delivered, bounced, unique opens, unsubscribes, and abuse reports. Clicking any link will show the email addresses for each result.
The Opens by Device table shows the percentage of recipients who opened the email on a mobile device vs desktop.
The Report by Lead table shows the amount of leads, sales, and revenue generated by the email campaign. The lead must be closed via the PestPac Lead Management Module for this table to update.
An archive button allows you to disable the campaign.