Results for all email marketing campaigns sent in PestPac are aggregated into a Campaign Overview report. This view allows you to monitor the performance of different campaign types to your contacts.
View Your Campaign Overview
Click Menu --> Sales & Marketing --> Dashboard
The Campaign Result Details screen consists of several charts that update in real-time.
The Performance Chart shows a the count of Opens and Clicks for your last 10 sent campaigns. Hovering over the bar graph will display the campaign name. A toggle allows you to switch the results to display as either a percentage or action total.
The Open-Click report shows the percentage of open rate and click rate, as well as the total number of opens and clicks.
The Report By Address table shows the number of sent emails, total delivered, bounced, unique opens, unsubscribes, and abuse reports. Clicking any link will show the email addresses for each result.
The Opens by Device table shows the percentage of recipients who opened the email on a mobile device vs desktop.
The Report by Lead table shows the amount of leads, sales, and revenue generated by the email campaign. The lead must be closed via the PestPac Lead Management Module for this table to update.